SRND STUDIO / WORKS / THE SMASHING PUMPKINS

THE SMASHING PUMPKINS

Being Beige

Music Video

An impressionist mixed media collage for the multi-platinum artist lead single "Being Beige".

PROJECTDetails

Watch Project

A collage of mixed-media experiments and Post Dada, Proto-Conceptualism that depicts the vanishing of a soul-mate.

Creative Direction, Live Action Directing, Animation Directing, 3D Animation, 2D Animation, Compositing, Stop Motion, Production Design, Cinematography, Editing.

Artist

THE SMASHING PUMPKINS

Category

Music Video

Year

2016

Deliverables

3:44

Timeline

3 Months

Assignment

SRND Studio was called on by The Smashing Pumpkins to direct the lead single single 'Beige Beige" on the forthcoming record Monuments to an Elegy.

Approach

SRND directors Brad and Brian Palmer created an interpretive, expressive and emotional video that gave priority to unusual cosmic sequences and otherworldly vignettes while disregarding traditional narratives and conventional rock video performances.

Result

The result is a video that reflects the poetic songwriting and artistic intention of Billy Corgan and promoted the lead single from one of the most acclaimed records in recent years from The Smashing Pumpkins.